What are the most effective ways to improve website performance?

Web performance affects SEO and user engagement because search engines favour pages that load quickly and users prefer websites that respond instantly. A faster site often ranks higher in search results and keeps visitors on the page longer.

Improving performance can therefore boost organic traffic and help businesses retain more potential customers from every site visit.

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A business should prioritise performance improvements when existing site speed is harming conversions, search visibility, or customer satisfaction. If the website is slow, adding new features can make the problem worse rather than delivering more value.

Prioritising performance first ensures the platform can support future enhancements without creating a poor experience for users.

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