What is AI SEO optimization and how does it differ from traditional SEO?

AI SEO optimization focuses on making websites understandable to AI-powered search systems and assistants, not just traditional search engines. It involves structuring content, metadata, and intent signals so AI can accurately interpret and present the site in answer-driven experiences.

This differs from traditional SEO by placing more emphasis on semantic relevance, context, and the way AI systems surface content in conversational search results.